Referring to the discussion about the purpose of the environmental

 

Referring to the discussion about the purpose of the environmental scan, examine the environmental factors that impact the marketing plan of your product/service.

Next, develop an environmental scan for your product or service; include at least six environmental factors. Then, create an infographic that presents your findings.

Be sure to explain, in a detailed narrative, how and why the environmental variables can/or might impact your product or service, both positively and negatively.  Discuss how each environmental factor can be mitigated and/or exploited in the marketing plan.  Do not leave the interpretation of the graphic to the reader to discern.  Always explain the takeaways you want the reader to comprehend.

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